Poor Phorm
It looks like the backlash against Phorm snooping on your web browsing activities is growing apace. Antiphormlite is a programme that runs on your PC and produces a whole lot of web surfing ‘white noise’ which is intended to obfuscate your actual web browsing. There are concerns however, that this programme may be operating on the borderline of adware/malware itself. However, expect it to be only the first response.
Alternatively, check out this forum from The Resistance.